{"title":"Luigi Pira","description":"\u003ch2 data-path-to-node=\"3\"\u003eA Terroir of Power and Longevity\u003c\/h2\u003e\n\u003cp data-path-to-node=\"4\"\u003eLocated on the eastern slope of the Barolo production area, Luigi Pira's vineyard benefits from the unique geology of Serralunga. The soil is composed of \u003cb data-index-in-node=\"161\" data-path-to-node=\"4\"\u003ecalcareous-clay marls\u003c\/b\u003e rich in active limestone, which gives the wines a robust tannic structure and immense aging potential.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"5\"\u003eThe Iconic Wines\u003c\/h3\u003e\n\u003cp data-path-to-node=\"6\"\u003eTHE domaine has approximately \u003cb data-index-in-node=\"27\" data-path-to-node=\"6\"\u003e12 hectares\u003c\/b\u003e, the majority of which is dedicated to the king of grape varieties, Nebbiolo. Pira's reputation rests on three historic plots (Cru):\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,0,0\"\u003eMargheria:\u003c\/b\u003e Located just below the village, this vineyard produces elegant wines with pronounced floral and mineral notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,1,0\"\u003eMarenca:\u003c\/b\u003e A terroir facing due south which gives rise to powerful, dense and very structured wines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7,2,0\"\u003eVigna Rionda:\u003c\/b\u003e Considered as the \"Grand Cru\"unofficially from Serralunga. Pira owns a small plot there which produces a Barolo of legendary complexity and finesse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-path-to-node=\"9\"\u003ePhilosophy and Viticulture\u003c\/h2\u003e\n\u003cp data-path-to-node=\"10\"\u003eThe Pira family adopts an approach of \u003cb data-index-in-node=\"39\" data-path-to-node=\"10\"\u003e\"moderate modernist\"\u003c\/b\u003eThis means that they deeply respect tradition while using contemporary techniques to ensure the purity of the fruit.\u003c\/p\u003e\n\u003cul data-path-to-node=\"11\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11,0,0\"\u003eVineyard work:\u003c\/b\u003e Yields are strictly limited to concentrate the aromas. The harvest is entirely manual.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"11,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"11,1,0\"\u003eLivestock farming:\u003c\/b\u003e THE domaine uses a clever blend of \u003cb data-index-in-node=\"50\" data-path-to-node=\"11,1,0\"\u003elarge traditional oak casks\u003c\/b\u003e (to preserve the local produce) and \u003cb data-index-in-node=\"121\" data-path-to-node=\"11,1,0\"\u003esmall barrels\u003c\/b\u003e (to soften the powerful tannins of Serralunga).\u003cbr\u003e\u003cbr\u003eUntil the 1990s, the family sold all of its grapes to large wine merchants. It was under the impetus of \u003cstrong\u003eGianpaolo Pira\u003c\/strong\u003e that the domaine began bottling its own vintages, quickly becoming a global benchmark.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"pira-luigi-barolo-margheria-2017","title":"Luigi Pira - Barolo Margheria 2017","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Margheria \u003cstrong\u003e2017\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a wine \u003cstrong\u003ered\u003c\/strong\u003e Italian Barolo appellation, from an exceptional terroir. This red wine is an authentic expression of the Nebbiolo grape variety, cultivated with passion by the domaine Pira Luigi. An Italian red wine that embodies the elegance and complexity of great Barolos, promising an unforgettable tasting journey.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425793569115,"sku":"5205-2017-CC-BT-R-6","price":186.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOMARGHERIA2S.png?v=1772718924"},{"product_id":"pira-luigi-barolo-margheria-2018","title":"Luigi Pira - Barolo Margheria 2018","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Margheria \u003cstrong\u003e2018\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a wine \u003cstrong\u003ered\u003c\/strong\u003e A prestigious Italian wine, a pure expression of the Barolo terroir. This wine embodies elegance and complexity, reflecting the ancestral know-how of the domaine Pira Luigi. A Barolo that will seduce lovers of great Italian wines, offering an unforgettable tasting experience.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425793700187,"sku":"5205-2018-CC-BT-R-6","price":210.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOMARGHERIA2S.png?v=1772718924"},{"product_id":"pira-luigi-barolo-serralunga-2016","title":"Luigi Pira - Barolo Serralunga 2016","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Serralunga \u003cstrong\u003e2016\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a wine \u003cstrong\u003ered\u003c\/strong\u003e A prestigious Italian wine from the Barolo appellation. This wine embodies the excellence of the Serralunga terroir, renowned for producing powerful and age-worthy Barolos. domaine Pira Luigi is committed to crafting authentic wines that respect tradition and the environment. A Barolo of great finesse, ideal for lovers of Italian wines.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425793765723,"sku":"5206-2016-CC-BT-R-6","price":204.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOSERRALUNGA2SA.png?v=1772717098"},{"product_id":"pira-luigi-barolo-serralunga-2017","title":"Luigi Pira - Barolo Serralunga 2017","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Serralunga \u003cstrong\u003e2017\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a wine \u003cstrong\u003ered\u003c\/strong\u003e An Italian wine that embodies the nobility of Nebbiolo. This Barolo, from the prestigious Barolo appellation, offers an intense and complex taste experience. domaine Pira Luigi, rooted in Piedmont, produces wines that reflect the authenticity of their terroir. A red wine from\u003cstrong\u003eItaly\u003c\/strong\u003e A must-try for lovers of fine wines.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425793929563,"sku":"5206-2017-CC-BT-R-6","price":144.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOSERRALUNGA2SA.png?v=1772717098"},{"product_id":"pira-luigi-barolo-serralunga-2018","title":"Luigi Pira - Barolo Serralunga 2018","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Serralunga \u003cstrong\u003e2018\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a wine \u003cstrong\u003ered\u003c\/strong\u003e A prestigious Italian wine from the Barolo appellation. This wine embodies the excellence of Piedmont, offering a rich and complex tasting experience. Pira Luigi, domaine Renowned for producing wines that reflect the authenticity of the Italian terroir, this exceptional Barolo promises an unforgettable tasting experience.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425793995099,"sku":"5206-2018-CC-BT-R-6","price":156.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOSERRALUNGA2SA.png?v=1772717098"},{"product_id":"pira-luigi-barbera-dalba-2019","title":"Luigi Pira  - Barbera dAlba 2019","description":"THE \u003cstrong\u003eBarbera d'Alba\u003c\/strong\u003e \u003cstrong\u003e2019\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is an invitation to explore the flavors of Piedmont. This wine \u003cstrong\u003ered\u003c\/strong\u003e This Italian wine, from the Barbera d'Alba appellation, reveals a vibrant fruitiness and a lovely freshness. domaine Pira Luigi, rooted in this exceptional wine region, is committed to producing authentic wines that reflect their terroir.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425981624667,"sku":"5547-2019-CC-BT-R-6","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/Pira-Luigi-Barbera-d-Alba-DOC.png?v=1772701086"},{"product_id":"pira-luigi-barbera-dalba-2020","title":"Luigi Pira - Barbera dAlba 2020","description":"THE \u003cstrong\u003eBarbera d'Alba\u003c\/strong\u003e \u003cstrong\u003e2020\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is an invitation to explore the authentic flavors of Piedmont. This wine \u003cstrong\u003ered\u003c\/strong\u003e, from the Barbera d'Alba appellation, embodies the passion and know-how of domaine Pira Luigi. A red wine that elegantly expresses the unique character of its Italian terroir. A must-try for lovers of Italian wines!","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52425981722971,"sku":"5547-2020-CC-BT-R-6","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/Pira-Luigi-Barbera-d-Alba-DOC.png?v=1772701086"},{"product_id":"pira-luigi-barolo-marenca-2017","title":"Luigi Pira - Barolo Marenca 2017","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Marenca \u003cstrong\u003e2017\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is an ode to the Italian terroir. This wine \u003cstrong\u003ered\u003c\/strong\u003e exceptional, from the Barolo appellation, embodies the passion and know-how of a domaine Family-friendly. Let yourself be seduced by its aromatic complexity and elegant structure, a testament to the richness of Piedmont. A must-have for lovers of great Italian wines.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52426048897371,"sku":"6147-2017-CC-BT-R-6","price":228.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOMARENCA2SA-scaled.png?v=1772718362"},{"product_id":"pira-luigi-barbera-dalba-superiore-2020","title":"Luigi Pira - Barbera d'Alba Superiore 2020","description":"THE \u003cstrong\u003eBarbera d'Alba\u003c\/strong\u003e Superiore \u003cstrong\u003e2020\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is an invitation to explore the sunny hills of Piedmont. This wine \u003cstrong\u003ered\u003c\/strong\u003e This Italian Barbera d'Alba reveals a fruity character and beautiful complexity. Let yourself be seduced by its authentic charm and aromatic richness, a testament to the Pira family's expertise.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52426049028443,"sku":"6148-2020-CC-BT-R-6","price":90.0,"currency_code":"EUR","in_stock":true},{"title":"1 x 150CL","offer_id":52426049061211,"sku":"6148-2020-CB-MG-R-1","price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/pira-luigi-barbera-superiore.avif?v=1772699970"},{"product_id":"pira-luigi-dolcetto-dalba-2019","title":"Luigi Pira - Dolcetto dAlba 2019","description":"THE \u003cstrong\u003eDolcetto d'Alba\u003c\/strong\u003e \u003cstrong\u003e2019\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is an invitation to explore the authentic flavors of Piedmont. This wine \u003cstrong\u003ered\u003c\/strong\u003e Italian, from the Dolcetto d'Alba appellation, is distinguished by its freshness and fruitiness. THE domaine Pira Luigi, rooted in this exceptional wine region, crafts wines that reflect the richness of its terroir. A light and pleasant red wine, ideal for enjoying with friends and family.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52426371629403,"sku":"6650-2019-CC-BT-R-6","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/DOLCETTOALBA2SA.png?v=1772719638"},{"product_id":"pira-luigi-barolo-vignarionda-2017","title":"Luigi Pira - Barolo Vignarionda 2017","description":"THE \u003cstrong\u003eBarolo\u003c\/strong\u003e Vignarionda \u003cstrong\u003e2017\u003c\/strong\u003e of \u003cstrong\u003ePira Luigi\u003c\/strong\u003e is a true ode to the winemaking tradition of Piedmont. This wine \u003cstrong\u003ered\u003c\/strong\u003e This iconic wine embodies the essence of the Barolais terroir, offering a rich and complex aromatic profile. domaine, Located in Serralunga d'Alba, this winery is distinguished by its commitment to authenticity and quality, producing wines that tell the story of their land. Let yourself be seduced by this vintage, a reflection of exceptional craftsmanship.","brand":"Cavissima","offers":[{"title":"6 x 75cl","offer_id":52475183563099,"sku":"5128-2017-CC-BT-R-6","price":324.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/7629\/8075\/files\/BAROLOVIGNARIONDA2SA.png?v=1772719364"}],"url":"https:\/\/www.cavissima.lu\/en\/collections\/luigi-pira.oembed","provider":"Cavissima","version":"1.0","type":"link"}